LARS WIECHMANN
PRESIDENT
Lars has a proven record of success as a veteran political strategist, public affairs consultant, and entrepreneur with over two decades of experience in voter contact, grassroots organizing, and campaign management. As the Founder and President of Hometown Ops LLC, he leads a dedicated, talented, and hardworking team that delivers results for candidates, elected officials, corporations, and organizations.
Throughout his career, Lars has played a pivotal role in high-stakes campaigns, from managing successful primary races to spearheading large-scale grassroots initiatives. His expertise spans direct mail strategy, voter outreach, and digital engagement, having worked with national political committees, state parties, and advocacy groups across the country.
Prior to launching HometownOps, Lars held leadership roles in major political organizations and campaigns ranging from the local to Presidential levels.
Beyond politics, Lars has entrepreneurial experience in real estate management, small business development, and marketing. His commitment to strategic innovation, data-driven outreach, and results-oriented campaigning has earned him a reputation as a trusted leader in the field.
TAD ATKINSON
PRINCIPAL
Atkinson specializes in data targeting, media creation, and campaign automations, building systems that identify the right voters, deliver the right message, and move them to take action early and often. With over a decade of delivering results for everything from local school board races to international corporations, His work integrates list development, advanced audience segmentation, and coordinated digital and field operations so that every door knock, ad impression, and contact is tied to measurable outcomes. Put our experience providing campaign winning in-house custom media production with data driven distribution to work for you.
Atkinson was an early adopter of the online environment in one of South Carolina’s most contentious political counties, helping change the state’s campaign landscape by fully embracing digital-first strategies combined with high output media production. Today, Hometown Ops develops integrated messaging and ad placement strategies that blend social media, texting campaigns, web browsing behavior, in-house production of custom media and animated graphics to deliver highly targeted, attention-grabbing content that nurtures potential voters and stirs them to action. and WINS!
LUTHER SNYDER
STRATEGIC PARTNER, DIGITAL
Luther Snyder is a seasoned digital strategist and political consultant with over 27 years of experience in strategic planning, campaign management, and public affairs. He has led federal, state, and local political campaigns, as well as high-profile lobbying efforts. Snyder has held senior roles in both the private sector and government, including Chief of Staff for Wake County Register of Deeds and Deputy Executive Director of the North Carolina Republican Party. He also spearheaded North Carolina’s “Talk It Out” campaign to reduce underage drinking. Snyder holds an MBA in Marketing from NC State University.
CLAUDE WHEELER JR
DIRECTOR OR FIELD OPERATIONS
Claude is a results-driven political strategist and operations expert with extensive experience in campaign management, grassroots organizing, and voter outreach. As the Director of Field Operations, he leads and directs the work of Hometown Ops in building an effective ground game for candidates, elected officials, and organizations to ensure they achieve their goals.
With a track record of managing successful campaigns across multiple states, he has directed large-scale canvassing efforts, built high-performing volunteer teams, and executed winning field strategies. His leadership roles with Presidential Super PACS, Federal campaigns, Statewide campaigns, and state Victory organizations, showcase his expertise in election integrity, political operations, and strategic planning.
Passionate about effective communication and community engagement, Claude combines his experience in sales, marketing, and political consulting to drive impactful results. Claude was an occasional panelist on Fox News throughout the Presidential primary season discussing coalition building and minority engagement in the political process.
Whether leading grassroots initiatives or advising high-profile campaigns, he is committed to making a difference in the political landscape.
KENDALL HALEY
DIRECTOR OF DATA & ANALYTICS
Kendall is a driven and results-oriented political strategist with a strong background in election integrity, grassroots organizing, and campaign management. With proven, metrics-based successes, he has played a key role in ensuring fair and transparent elections in Georgia.
Kendall joins HometownOps as Director of Data and Analytics from having just concluded service as the Deputy State Election Integrity Director for the Republican National Committee. He developed and implemented strategies to recruit and train poll watchers and workers, collaborating closely with the Georgia GOP and grassroots leaders to ensure full precinct coverage for the 2024 election cycle.
Previously, as an Election Projects Coordinator for the Georgia Secretary of State’s Office, he was responsible for creating election ballots for 39 counties, including Fulton County, while working directly with election officials, county commissions, and legal teams to maintain election integrity.
His experience also includes leading election integrity efforts for Georgia Victory, where he managed a statewide team of regional directors to mobilize thousands of poll watchers and workers for the 2022 election cycle. His expertise in Georgia election law (S.B. 202) and voting systems has enabled him to educate and empower voters through comprehensive training programs.
With a deep commitment to election integrity and strategic voter engagement, Kendall continues to make a meaningful impact in shaping transparent and effective election processes.
I've had this team working with me since my first race against a well established incumbent on county council...& we haven't lost an election yet!
I was recommended to Mr. Atkinson by SC 5th district congressman Ralph Norman. With our very late start & minimal fundraising we far exceeded expectations.
2020 CANDIDATE
Easy to work with, creates attention grabbing graphics and has the technological know-how to distribute content to target audiences.
The easiest consultant to work with. I always get media back that is tailored for a target audience & ready to distribute to my constituents.
They create graphics videos that are impactful and engaging to the target audience as well as knowledgeable about delivery strategy.
Makes the process eazy...especially for those not accustomed to writing scripts for commercials or comfortable in front of a video camera.
